See How Far Your Twitter Efforts Reach

Tobin Truog

Here's a cool little tool I have been using recently.

Tweet Reach

Type in your account name, a url, a keyword or phrase, and it will show you how far the last 50 tweets with your search term in it have "travelled"

Who cares? What does this tell you? Why would you do that?

You should care, because Twitter isn't about the number of people you follow...or the number who follow you. Twitter is about the effectiveness of your network. You may think you are generating traffic, clicks and even page rank through your Twitter efforts, but the reality may be very different.

It is easy for you to hire someone to goose your follower/following numbers. It is altogether more challenging to build an online reputation and 'reach' that looks like this:

@jowyang

Type in your twitter handle and see how you compare to Jeremiah! Realize that he has worked for years to gain this. It takes time, authentic interaction, sharing valuable and useful information to do this.

When you have the Tweet Reach report up, be sure to click on the "how to read this report" link in the upper left hand corner...good stuff.

Got any questions or comments? Please share!