Social Media Measurement Should Focus on Outcomes, Not Output — Very Official Blog
What a terrific blog post and video. Please take a few minutes to digest the information here!
One of my favorite take aways from the video is the idea that you can't Pay to Play anymore...You have to actually PLAY to PLAY.
The first example in the video is Gary Vaynerchuk. He built his success through intense, personal interaction. And he does it EVERY day.
